The Nova Standard
We started Nova because the people who clean our homes deserve respect, and the people who live in them deserve reliability.
Our story
Nova began with a familiar frustration. A cleaner who didn't show. A quote that doubled at the door. A well-meaning stranger who used the wrong product on the marble. An email that was never answered. The category had accepted these as normal.
We didn't. We set out to build a cleaning company the way a good hotel is built: with standards written down, people hired carefully and trained properly, and a promise that when something goes wrong, someone takes responsibility within the hour.
That meant paying our teams well, keeping them in homes they know, and refusing to scale faster than we could keep our promise. It means a smaller list of clients, and a longer list of reasons they stay.
Today Nova serves homes and workplaces across major U.S. cities. We're still small enough to know your name, and organized enough that you'll never need to chase us.
- 1
Reliability is respect
Showing up when we say we will is the first form of care. It is the thing we protect above all.
- 2
People first
Good cleaners are skilled professionals. We pay and treat them accordingly, and clients feel the difference.
- 3
Honest by default
Flat prices, plain language and no fine print. If we make a mistake, we say so and fix it.
- 4
Gentle on the home
Better products, softer methods and surfaces treated as the investments they are.
How we hire
Trust is the product. So we build it deliberately.
Acceptance rate
Stage 1
Application & references
We read every application and speak with previous employers and references.
Stage 2
In-depth interview
A conversation about craft, reliability and attitude, with real scenarios.
Stage 3
National background check
Criminal, sex-offender and identity verification, repeated every year.
Stage 4
Practical skills test
A timed, scored clean in a training home, assessed against our checklist.
Stage 5
Paid training & shadowing
Forty hours of paid training on products, surfaces, safety and client care.
Stage 6
90-day review
Ongoing coaching, client feedback and quarterly standards audits.
Supplies & the planet
We choose plant-based, low-VOC formulas that are tough on dirt but kind to your family, pets and surfaces. We never use harsh bleach on stone, and we offer fragrance-free on request.
Plant-based formulas
Biodegradable cleaners with certified ingredients, selected surface by surface.
Fragrance-free option
For sensitivities, allergies and anyone who simply prefers a home that smells like nothing.
HEPA vacuums
Capture fine dust and allergens rather than recirculating them.
Color-coded microfiber
A system that prevents cross-contamination, and cuts paper and chemical use.
Bring your own
Prefer your own products? Just tell us and we'll use them.
The guarantee
If anything isn't right, tell us within 24 hours and we'll return to make it right, at no charge. If we still miss the mark, you don't pay for the clean. It's the only way we know to remove all the risk.
- Free re-clean within 24 hours
- Satisfaction or your money back
- Bonded, insured and background-checked
- No contracts, ever
Backed by MORR
Nova Cleaning Partners is part of the MORR Ventures portfolio, a group that builds and backs service businesses with a long-term view. That means operational discipline, serious insurance, strong technology and the patience to do things properly.
Ready when you are
Book in about ninety seconds. See your exact price first. Meet your team before they arrive.
Prefer to talk? Call (512) 555-0142